Communicating with your audience through educational videos is one of the best ways to showcase your expertise. Video production for marketing does not directly affect sales but it adds value to the brand and attracts the audience’s attention. Especially when it comes to informational video production that is of real benefit to viewers and helps solve problems. Creating educational content for users is well suited for hosting companies or any other services where each client needs to study the product for a certain number of hours.
Educational videos are video content that can teach your audience something. They usually last at least 2 minutes (or more). Video production for education highlights the specific pain points of your audience. After watching, clients receive valuable information that helps them understand the solution to their problems.
Animated explainer video production company services allow each business to become an authority in its niche, turning its brand into a reliable resource that customers trust. Improved brand awareness and company rankings are just a few of the benefits.
Let’s list the main features of educational video production:
Often educational video production advertisement looks very laconic, as it is not necessary to shoot the presenter on camera. It can be just a screen capture with simple animation.
There are at least four reasons to use teaching video production services:
Creating a professional educational video takes place in several stages:
Several metrics are used to measure the success of educational video content. The easiest way to evaluate the quality of a video is through engagement numbers. These include the number of views, likes, shares, and traffic sent to your website or blog. Ultimately, your goal is to provide really useful content that inspires trust. This is exactly what you are guaranteed to achieve by contacting professionals from an e-learning production company.
Whatever the structure of your “lessons”, we will do what is optimal in your case. We create animated educational series, screencasts, instructional videos, real-time videos, instructional videos, and more.
It depends on the production method you choose. Most educational videos cost between $1,000 and $3,000. To save money in the long run, you can reuse parts of already published videos and create a cohesive sequence of content, which will reduce the cost of each individual video.
Interested? Contact us to learn more!
Our video projects take about 1-6 weeks, depending on style, length, and complexity. To make sure we turn in your assignment on time, please detail your script as much as possible! This way, we can focus only on the design.
Who has the greatest influence in our lives? Teachers and educators. That’s why we like to collaborate with educational institutions to create instructional videos that not only teach a specific topic but also do it in a meaningful way.
We are highly specialized. Our main focus is specifically on instructional and educational videos, both for internal corporate use and for external use by potential new clients.
We are committed to long-term cooperation with our clients. Therefore, we offer the most favorable terms. Just tell us in detail about your wishes.
Our specialists will create a certain number of videos per month according to the RCP (regular content plan). You will personally see that the quality of our content is not inferior to studios in the US and Europe, but the prices are much lower.
When creating educational content, put yourself in the shoes of the audience and think about how you would like to see them, what questions you would like to receive answers to, and in what form. Remember that educational videos have no place for direct sales and advertising. They are needed to attract an audience and strengthen connection with it. Usually, a script is provided by the client. The storyboard is usually not required. After recording the voice, the screen is prepared, as well as animation, if necessary. If there are adjustments from the client, creators make them at the last stage.
Content in general is needed not only to sell a product. It also helps to entertain the audience, communicate with clients, and earn a good reputation. All this we can say about corporate educational videos. The key requirement for training videos is usefulness. They are created to cover the information needs of the audience and to help them solve their problems. The better and more useful your educational content is, the easier it will be for you to gain your customers’ trust.
Educational video production is the creation of short and high-quality training videos that contain answers to the main questions of customers. Educational content will show that you understand your topic, and not just sell. Customers will come not only for a good price. They will be sure that you will help them choose the most suitable and high-quality product or service. Professionals from Rocket Motion create videos on topics that are interesting and useful to the audience. This will make your clients feel like you care. You can ask subscribers what topic to make the next video. This will show that you care about their opinion.
The standard length of an educational clip is usually 2 minutes. Everything depends on the topic. For example, health video production can be a bit longer if a topic needs to be explained in detail. The viewing time drops after 4-6 minutes, and the screencast – after 8 minutes. Thus, the duration of the training video should not exceed 6-8 minutes. Otherwise, there is a risk that not all of your customers will watch the record. Rocket Motion agency specialists will help you choose the optimal length for your video. This will allow you to cover all the necessary details and be sure that your customers will watch it to the end.