Customer Testimonial Videos

Whatever business you are engaged in, in the harsh conditions of the modern market, it is simply impossible to find a completely free niche and do without competition. And so every company tries to find as many ways as possible to make themselves known and attract customers. Сustomer testimonial videos are content that your users help you create.

This is a great tool for promoting a product and increasing customer loyalty. Clients’ reviews are perhaps one of the easiest and most sincere ways to praise a product in a way that everybody will believe.

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What are the Customer Testimonial Videos?

Customer testimonial video production produces clips where you let your customers speak for you. To give a real story to your brand, product, or service, it is enough to show on the screen happy and satisfied customers who share their positive experiences. A review necessarily contains a description of the problem that the client faced, and shows exactly how he solved his problem with the help of your company.

Such clips usually include interviews with the client, as well as shots from his life in which he uses the product or service.

Characteristics of Successful Clients Testimonial Videos

Here are a few key characteristics that high-quality client testimonials video production should meet:

Sincere and genuine content that contains a personal story

The video should not look like it was scripted, the answers should be natural

The clip is about your product or service but without excessive advertising

The video includes a description of the problem and its solution

Customers speak with confidence

What are the Customer Testimonial Videos?

Characteristics of Successful Clients Testimonial Videos

Here are a few key characteristics that high-quality client testimonials video production should meet:

Sincere and genuine content that contains a personal story.
The video should not look like it was scripted, the answers should be natural
The clip is about your product or service but without excessive advertising.
Customers speak with confidence.
The video includes a description of the problem and its solution.
Customers speak with confidence.

Cost of Video Production for Agencies

There are several situations in which you should use testimonial video production. The high-quality compelling review you can place in different sources:

on your official website;
on your social media page;
ask the client to place it on his page.

Let your potential customers spend some time learning about your product. Once clients understand what you are doing, they will be interested in your product. Testimonial videos can help alleviate fears and doubts about your offering.

Process of Testimonial Video Creating

The process of creating a testimonial video can be divided into several stages:

To get started, ask your customer to set aside time on their calendar to leave a review.
Coordinating your and your interviewee’s schedules for the shoot.
Liaising with the testimonial video production company on project management.
Waiting (sometimes weeks or more) for video editing and post-production.
Reviewing and approving multiple versions of the same testimonial video.
Providing ready-made content and assistance in the promotion if necessary.

Turning to the experts, you can be sure that the process of creating content will be as quick and easy as possible. As a result, you will get a high-quality testimonial video that your potential customers will positively appreciate

Success Measuring

To measure the success of customer testimonials, check your viewer engagement numbers. Did they watch the clip to the end to listen to your customers? You can also look at conversions. Did the number of purchases increase after presenting customer testimonials? You can use a tool like Wistia, which integrates with Salesforce and Hubspot, to check the success of your content. This will allow you to understand who is watching what.

Cost of Testimonial Video Creation

The cost of creating video testimonials depends on many factors. First of all, the complexity and length of the clip affect the price. You can find out all information regarding the cost and other important details upon request. Contact our representative at any convenient time. You can also get the information you need about 3d animated product videos and other products anytime.

How Long Does It Take to Create a Client's Testimonial Video?

The time it takes to create a testimonial video depends on the length of the clip and its complexity. The minimum is one week. Specialists can determine the exact time after discussing all the details with the client. Call us or leave a request to get all the information you need about video testimonial service, ICO animated video, or any other type of video production.

Benefits of Testimonials Videos Created by Rocket Motion

The benefits of creating testimonial videos for businesses are clear:

Video is one of the best advertising tools for business which is well-received by the potential audience.
By watching a clip of your customers talking honestly and enthusiastically about a product and sharing their experiences your audience can put themselves in their shoes.
Such content helps to answer many questions of buyers and dispel their basic doubts.
The testimonial videos are not direct advertising, therefore they arouse the interest and trust of potential customers.
Clips that show other customers’ positive experiences encourage potential buyers to take action.

FAQ

What is a customer testimonial video?

Many entrepreneurs still don’t know that they can use customer testimonials to increase sales. Reviews (also as User Generated Content, that is, “content from users”) are one of the factors affecting sales. A testimonial video is a content in which your customers share their positive impressions of a product or service. Such videos are not direct advertising the same as tutorial video production. Therefore they inspire confidence and help dispel your customers’ doubts. After watching high-quality video reviews, potential customers get the feeling that your product or service will solve their problems.

What should a testimonial video include?

Testimonial videos should be specific, evidence-based, and with facts. Let us give a simple example of specific details. If a client ordered furniture in a store, when asked when the furniture assemblers arrived, he should not answer quickly but should say that “on Saturday we agreed on 10:00 and at 9:50 they already were there.” Speaking about the product and the company, do not forget that a small amount of criticism is allowed. The main thing is that it should be as constructive as possible and significantly inferior in volume to the positive

Why are customer testimonial videos important?

Video testimonials that describe a product or service as clearly and believably as possible evoke a sense of empathy in viewers. They always inspire confidence, since they are almost impossible to fake because a real person describes his real experience. Behind the text on the website page or a standard commercial, you don’t feel the emotions of the client and his attitude toward your company. Whereas in the video you can see the lively emotions of a grateful customer and hear a speech. It makes the viewer see himself in the video. And he will not just see but try on the service or product that the company provides.