With the rise of corporate video production and viewing, more CEOs are beginning to see video as a necessity in their marketing plan and day-to-day operations. A recent Forbes study found that 75% of CEOs watch work-related videos on business websites at least once a week.
So, if you’re in the B2B industry, that doesn’t mean you have to stick to the old methods — white papers and webinars — to engage your target audience. It takes a lot to create these videos, and they can take many different forms, so here’s a little more about how we create them.
Developing a budget, brainstorming a concept, and finally writing a script. If voice-over narration is required, it is often recorded before production begins.
Once the style is determined, a storyboard is created to plan scene-by-scene action. The process is then determined by the style.