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Modern strong brands strive not only to create advertising communication with the consumer. They build whole universes around themselves with many heroes, events, and meanings.
A high-quality commercial video is a tool that allows you to immerse people in these universes. Professional commercial video production services will take the company to the next level and stand out from the competition.
A commercial video is a short clip no longer than 60 seconds but ideally up to 30 seconds. This type of content, reminiscent of TV ads, focuses on a brand, product, or service. The clip does not immerse viewers in the specifics of your business, as in explainer content but only presents it in the most favorable light.
Advertising is necessary to increase interest and attract the attention of potential customers. Commercial clips are especially effective for companies that only work with online content. They will be the best way to make the brand popular.
Commercial videos should be used in several cases:
To enhance the effect, experts often create several clips for different channels, united by a single concept. Of course, you should not expect an instant viral reaction but a high-quality whiteboard animation video in a short time may well gain even 1 million views.
When preparing content, the commercial video production agency is fully focused on the needs of the client. Experts are always ready to offer professional advice that will make the content more effective.
The process of creating a commercial video animation for business takes place in several stages:
Initial consultation with the client, during which experts study the features of the company and find out the goals and objectives of creating content.
Choosing a suitable format and style for the future record.
Discussing the cost with the customer and approving additional details.
Preparing script and storyboard.
Engaging a professional speaker, if necessary.
Creating 2D or 3D animation depending on the customer’s wishes.
Showing the ready content to the client.
Making necessary adjustments to the final version.
Unlike most commercial and explainer videos, the number of views is one of the main indicators of success when it comes to advertising. If viewers don’t see your advertisement, even the highest quality video will not complete the task.
To achieve a large number of views, it is necessary to allocate a sufficient budget not only for the production but also for its promotion. Once you’ve reached enough views, you can check the engagement rate. This will allow you to understand how much your advertising has influenced potential customers. For a clip up to 30 seconds, the engagement rate should be around 85-90%.
The cost of commercial video production in each case is determined individually. The price depends on the format and length of the video and the need to use 2D or 3D graphics. Speaker services are also paid extra. To find out the cost and any other important information, please contact us for a consultation.
Creating a clip for a professional commercial video maker takes 1-2 weeks. The exact time depends on the complexity and duration of the video and the need to use 2D or 3D animation. Without knowing the details, it is difficult to accurately determine how long it will take to create an advertisement. Contact us for a consultation to find out the exact answers to all your questions.
The advantages of cooperation with our commercial video production company
were appreciated by numerous customers:
According to the regular content plan, we provide a certain number of videos within a strictly specified time frame. This allows the client to save time because there is no need to order each video separately. The cost of services, in this case, is also much cheaper.
