Video is the most effective marketing tool today. It is used by almost everyone from large corporations and factories to small shops and studios. The goal of any business is sales. Brand video production will help achieve this but in other ways, unlike advertising. Such videos attract new customers, form a positive image, and promote brand awareness.
Branded video is content up to 60 seconds long that sets an emotional tone, touches on important thoughts, and prompts the target audience to think. These are not just beautiful pictures or catchy melodies. The video contains all of this makes customers more loyal to the brand, which means it solves marketing problems.
Unlike standard advertisements, branded videos are not intended to sell products or services. Very often they say nothing about the brand at all. Instead, branded video content helps bring your business closer to your audience by emotionally connecting viewers and amplifying your brand’s voice.
An ideal branded video that will have an impact on the target audience should meet several important criteria:
Branded content video production, which is used to entertain and educate the target audience, serves important purposes:
The best option is to shoot several videos that will be a part of a PR campaign or for constant interaction with social networks. You can order these videos as a series, united by a single idea.
Let’s talk in more detail about what is video production and the process of creating a brand video for the company. The process includes several steps
Branded content is not direct advertising, so its success is not measured by sales. These videos are not designed to increase conversions. Surely you have shared videos on social networks or YouTube. To evaluate the result of the work done, it is enough to check the number of views. Popular videos can get millions of views in a short time. Positive user comments will make sure that you have chosen the right branded video production company and achieved your goal with the help of your video.
The cost of creating branded content depends on various factors, including the length and complexity of the video. If it is necessary to use animation and attract a speaker, the price increases. The exact price can be determined precisely after individual consultation. Contact our 3d animation video production company at any convenient time to find out the cost of a video for your company and get answers to all your questions.
The time it takes for branded content video production company to create content depends on its complexity and other individual characteristics. On average, our specialists create high-quality brand videos in 1-2 weeks. If you need a complex 2D and 3D animation, the time may increase slightly. How many days it will take to create a video, the specialist will be able to say after a personal consultation, which you can apply for at any convenient time.
Turning to our brand marketing video production company for services, you will appreciate all the advantages of cooperation with us: