Without financial risks, startups are now launching on crowdfunding sites, and the leader among them is Kickstarter. People from all over the world are ready to invest in creative and scientific projects that they consider useful for themselves. It will take a lot of effort to convince them of this, as the competition is very high.
Kickstarter videos are clips in which you should present your idea and your product to potential backers as clearly and interestingly as possible. This type of content should not only show the benefits of your project but also attract an audience that needs to understand how they will participate in it.
Rules of Creating Kickstarter Video
When creating a clip, there are a few important Kickstarter video requirements and specs to keep in mind:
- Kickstarter currently supports projects in categories such as visual arts, comics, dance, fashion, film, food, games, music, photography, books, technology, design, and theater.
- The average Kickstarter video length is 2-3 minutes. Our attention, as a rule, begins to weaken from 2 minutes.
- Make an attractive thumbnail. You never know where your video will appear on the web. If the clip has an attractive thumbnail, then the likelihood of it being viewed is much greater.
- Change the camera angle in your video. We recommend changing the angle or view every 30-45 seconds so that the clip is more alive, and potential backers do not start yawning, not even watching the middle.
- According to Kickstarter video rules, your clip should not be larger than 5 GB. It should fit Kickstarter video resolution and Kickstarter video format (MOV, MPEG, AVI, or MP4).
- Don’t focus on just one product. Tell a little about your dreams and vision for the product. Why are you doing this? What are you passionate about?
- Don’t focus only on yourself. Emphasize how your rewards are valuable to backers. How can this product change their lives for the better, or what problem can it solve? What value can you offer your backers in this project?
Step-by-step Process of Creating Kickstarter Video
No matter how interesting and creative your clip is, try to include the following guidelines:
- Introduce yourself. Who are you and where are you from?
- Tell the viewers the story behind your project.
- Be brave and ask people for support. Explain why you need it and what you will do with the collected money.
- Tell people what great rewards you can offer to those who support you. Show these awards.
- Be sure to thank everyone for their attention at the end of the promo clip!
Tips to Create a Successful Crowdfunding Video
Studies show that the first thing Kickstarter visitors watch is videos made by project authors. Only then they begin to read the description and study the schemes. It is the video that gives that impetus to emotions, which allows you to “try on” the idea in your life and encourages you to invest in it. This is a very important psychological component of a successful presentation.
A few simple Kickstarter video tips will help you to create a successful clip:
- Project managers must show themselves in the frame. People need to see the face of the person they trust with their money and attention.
- The practical component of each idea is very important. The most successful projects in terms of getting funding on Kickstarter use the methods of teleshopping. The authors clearly show all the advantages of their ideas, so that the investor really wants to get a new product.
- Nothing is surprising when the author praises his project but when other people evaluate his development, the effect of persuasiveness increases. Regular consumers of such products and services should share their emotions.
- The numbers associated with the problem your project solves will show its significance. The larger the issue, the more people will want to sponsor it. Also, statistics bring an element of cognition to the video, which the viewer will want to show to a friend to discuss a sentimental topic.
- It is no secret that the majority of investors using Kickstarter are Americans, British, Canadians, and Australians, that is, an English-speaking and international audience. The video should only be in English. In addition, the developments you offer should easily fit into the lifestyle of people from the USA and other English-speaking countries, and even better be tested and approved by them.
How Much Does It Cost to Create a Crowdfunding Video?
The cost of Kickstarter video production depends on the type and duration of the clip and the need to use complex 2D and 3D animation or other animation styles. In each case, the price is estimated individually after studying project details. To find out the Kickstarter video cost, contact an animated video agency representative at any convenient time.
Of course, the Kickstarter video script should be done by a professional who understands not only advertising but also can convey complex technological solutions to the audience in simple language. Creating a Kickstarter video for the promotion of ambitious projects is a job that Rocket Motion studio does for a long time. Specialists are well-versed in crowdfunding video production, explainer video production, and video marketing services. Experts will fill the videos with a great atmosphere close to the perception of an international viewer.
The Kickstarter video is a short clip that describes the features and benefits of a project that needs funding. In the clip, it is important to tell your story in simple and understandable language to interest investors.
In a Kickstarter video, be sure to show your face to inspire investor confidence. Investors want to know to whom and why they give their money. The founder of the project must make sure to explain his idea and show it in practice. It’s good if customers who have already purchased the product and are ready to share their positive impressions will participate in the clip.
Kickstarter video length should be no more than 2 minutes. Otherwise, there is a risk that viewers will not watch the clip until the end.
Kickstarter videos are priced on a case-by-case basis based on length, type, need for actors, and other important details.
To be successful, you need to have a loyal community even before the start of the campaign. To do this, create a bright landing or pages on social networks. The sooner you start, the better, as long as you have something to talk about.