Today, graphics in games, videos, and advertising can be of different formats from the usual 2D to cool 3D. We will talk about voxel graphics, which are positioned as 2.5D. Now voxel graphics are becoming more and more popular because progress does not stand still. Animated 2.5D videos have been able to win the love of business owners, so many companies use this method to successfully implement their advertising campaigns.
What is 2.5D animation?
What is 2.5D animation, you may want to know? Read the definition below. A 2.5D animation is a three-dimensional image element containing the value of a raster element in three-dimensional space. Roughly speaking, this is the same pixel but only in 3D with the “Z” coordinate. The very concept of a voxel is formed from the merger of two words – volumetric and pixel.
2.5D occupies an intermediate line between 2D and 3D animation. In this type of graphics, we use 3D volumetric objects in a flat 2D environment. We use the background in 2D and the characters and hero objects in 3D.
2.5D technology was first invented by Walt Disney and is still used today. But implementation methods and progress do not stand still. Now 2.5D effects are very common in animation. They are implemented according to the principle of distancing objects and cutting masks into different objects, moving them away from each other. 2.5D graphics are created using modern utilities such as Photoshop, After Effects, and others.
Benefits of 2.5D animation
If you are still undecided about which type of graphics suits you best, there are three main advantages of 2.5D graphics.
- 2.5D graphics make video production for agencies easier and cheaper. Visual content created using 2.5D graphics is processed by a person faster than static images and text. If you want to present a complex product or service to an audience, use a 2.5D video to convey your message. Instead of a boring presentation, watching a 2.5D video ends in a captivating entertainment experience. Animated characters and pictures prepared by professionals will easily do their work and attract the attention of your audience.
- Saving time and money. Even if you have just launched your business and you do not have enough funds for advertising, you still can visit a video animation agency. Creating 2.5D videos will allow you to increase sales with a minimal advertising budget. 2.5D is the best alternative to more expensive 3D live-action videos. 2.5D videos do not require the involvement of actors and the use of sophisticated equipment. Also creating 2.5D video takes much less time compared to other types of animation. You will receive the final version, which can be immediately published in the selected channels.
- Attract your potential customers. 2.5D videos have a special aesthetic. A video like this will make your offer stand out from the rest. Customers will definitely watch your video to the end and be interested in your product or service.
Examples of 2.5D animation videos
Now we can conclude that voxels are most widely used in medicine, especially after the development of computed tomography in 1979. In 1992, 2.5D graphics began to be actively used in games. We offer you to check 2.5 d animation examples to understand how the technology has changed from its inception to the present day.
What is the difference between 2D, 2.5D, and 3D animation?
Answering the question “What is 2.5D?”, we need to consider the difference between 2D, 2.5D, and 3D animation. Most of you have probably heard of 2D and 3D animation. But few people know about the existence of 2.5D animation.
2.5D is a hybrid of 2D and 3D. To create 2.5D graphics, the designer uses 3D elements in a 2D context for that animation style. In the commercials, we see a two-dimensional background, while the characters are presented in three-dimensional.
In this type of animation, the focus is on the objects because they are the center of attention. Therefore, 2.5D graphics are ideal for creating commercials. These videos provide a distinct sense of presence and touch that consumers will love.
Conclusion
2.5D graphics are the best choice for those cases when 3D graphics are too expensive but at the same time, 2D graphics are too simple. According to the forecasts of Facebook executives, there will soon be no text on the social platform, only videos. This indicates the huge popularity of video content.It is up to you to decide what type of animation to use for your videos – 2D, 3D, or 2.5D. Seek animated video production tips from specialists who use the best 3D animation software. The right approach to conducting an advertising campaign with high-quality animated videos will bring high profits in the long run.
